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This real estate farming letter had a 13% – 15% response rate in my real estate business for more than 20 years. Real estate agents can click here and download the letter to use in your business today.
I used this letter and sent it to people whose names I found on the tax rolls.
Real estate agents can use the letter to create a direct mail campaign. You will have the best results and capture more leads with this letter when you give real estate prospects several channels to respond to you and enter your real estate sales funnel.
- Include your website address (URL) in the letter.
- Insert a QR code in the letter.
- Include your telephone number and a telephone number that will capture the lead.
- Use the letter to prospect for specific property types. Use the letter to farm for residential properties, residential investment properties, and vacant land.
- Tailor the real estate letter template and create a customized Just Listed campaign or a Just Sold campaign.
- Use the letter in a geographic real estate farming campaign or a demographic farming campaign.
- Insert a post-paid reply postcard with every letter your send.
Consider adding these marketing channels to your letter:
- IVR telephone number
- Recorded message attached to number
- Mobile SMS text response. In fact, I would design an interactive SMS autoresponders to generate appointments on autopilot.
- Create a follow-up campaign with email autoresponders that builds credibility and establishes you as an expert and authority. Create a survey you can use in the follow-up drip campaign.
Send buyer and seller prospects to a squeeze page with the promise of a special report, a video, or other lead generation magnet.
Invite real estate prospects to a live Webinar or an automated Webinar (also known as an “evergreen” Webinar).
Use as many channels as possible to add prospects to your real estate sales funnel.